Logo for Prime Time with vegetables and Coachella, California text
Card with peppers and scenic view of Coachella, California, featuring 'Prime Time' branding.

Three Friends & One Passion

Prime Time began with three friends and a shared passion for growing premium produce. Built on mutual trust and a commitment to quality and efficiency, these founding values remain deeply rooted in everything we do today.

That blend of human insight and agricultural innovation...

Has shaped our evolution into a year-round provider of premium peppers, asparagus, and a lineup of seasonal vegetables.

As our offerings have grown, so have our partnerships, growing regions, and long-term customer relationships—helping establish Prime Time as a trusted name in produce around the world.

Looking ahead...

We remain committed to thoughtful growth—driven by science, guided by sustainability, and powered by the latest in agricultural technology.

It’s how we ensure the consistent delivery of fresh, flavorful, and nutritious harvests we’re proud to share.

Every seed put in the ground
is another promise planted.

Section divider

Planting & Prospering

Our shared passion for growing premium produce has guided us from the very beginning. Through the balance of human insight and agricultural innovation, we’ve continued to evolve—achieving milestones and celebrating accomplishments year after year.